Singapore New Launch Market

Projects Weekly Update

Singapore new-launch sales movement for 07 - 13 Sep, with updated affordability tables by region and bedroom type.

Edition: 14 Sep 2026 Sales window: 07 - 13 Sep Pricing accurate as at: 13 / 09 / 2026

Central/Lux Took The Lead

The 07 - 13 Sep sales window recorded 65 residential new-launch units, with Lux Cluster / Central Zone contributing the largest share at 19 units.

The headline number is broadly steady versus the previous week, but the mix changed. Central/Lux, East and West all contributed meaningfully, while activity remained project-specific.

Union Square And Dunearn House Stood Out

Union Square Residences recorded 7 units and Dunearn House recorded 6 units. One Marina Gardens added another 3 units in the Central/Lux cluster.

East Zone Had A Strong Week

The Continuum led the East Zone with 8 units, while Coastal Cabana recorded 3 units and Arina East Residences recorded 2 units.

Affordability Tables Refreshed

The affordability section has been updated from the 14 Sep deck, with CCR, RCR, OCR and EC tables grouped by bedroom type for cleaner comparison.

Weekly Sales

07 - 13 Sep Sales Snapshot

Residential sales were led by the Central/Lux cluster, with West and East both staying active across selected projects.

Central

Union Square and Dunearn House led

West Zone

Spread across nine projects

East Zone

The Continuum led with 8 units

North Zone

Norwood Grand led with 5 units

Comm / Ind

Gate+ and Smart Food @ Mandai

Central

West

East

North

Comm / Ind

West Zone18

Terra Hill	D5	6
ELTA	D5	2
8@BT	D21	2
The Sen	D21	2
Sora	D22	2
Pinetree Hill	D21	1
The Lakegarden Residences	D22	1
The Myst	D23	1
Tengah Garden Residences	D24	1

North Zone12

Norwood Grand	D25	5
Chuan Park	D19	2
Lentor Gardens Residences	D26	2
Hillock Green	D26	1
Lentoria	D26	1
Canberra Crescent Residences	D27	1

East Zone16

The Continuum	D15	8
Coastal Cabana	D18	3
Arina East Residences	D15	2
Bagnall Haus	D16	1
Parktown Residence	D18	1
Pinery Residences	D18	1

Lux Cluster / Central Zone19

Union Square Residences	D1	7
Dunearn House	D11	6
One Marina Gardens	D1	3
Penrith	D3	1
Boulevard 88	D10	1
Upperhouse at Orchard Boulevard	D10	1

Commercial / Industrial5

Gate+	-	4
Smart Food @ Mandai	-	1

Market Notes

Short Notes For The Past Week

Central/Lux Took The Lead

Union Square Residences and Dunearn House helped Central/Lux Cluster record 19 units, the highest zone count this week. It is a useful signal that buyers are still moving when the project and price story are clear.